Test screenings

 



Sorry to say but this isn't anything to do with magazines,

TEST SCREENINGS

-Is a preview of a movie or TV show before its release in order to achieve an audience reaction, the audience is selected from a cross section of the population
-They are usually asked to complete a questionnaire , questions often include what they most liked/least, when the got confused, if their were any areas of concern such as score/narrative/characters, these could be in the form of multiple choice or an answer space

This affects the media ....

because feedback may be used to alter the movie before it's release, this could be
-title change
-small scene change
-an entirely different ending
-a change to the score

For example....

changes were made to the film TITANIC

 

 

The length of TITANIC was shortened due to a fight scene being to long for the audience, it's hard to believe that Titanic could have possibly been longer !!!!

 

 

Also the 1989 bond movie LICENCE TO KILL was changed

 

The title was changed from LICENCE REVOKED, as the audience thought it sounded like a drivers licence term